Sales representative job description template
A sales representative job description explains what the role sells, to whom, and how success is measured. This template, written for companies in Saudi Arabia, covers finding customers, visits, quotations, orders, targets, CRM records and collections follow-up, with neutral wording and placeholders for your products and territory. Copy it or download it as Word.
Replace everything in [square brackets] with your details.
Job title: Sales representative
Department: [Sales]
Reports to: [Sales manager]
Location: [City and territory], [field / office based]
Employment type: [Full time]
Job purpose
To grow [Company name]’s sales of [Products or services] in [Territory or customer segment] by building lasting relationships with customers and meeting agreed targets.
Key responsibilities
- Find and qualify new customers in [Territory or segment].
- Visit existing and prospective customers on an agreed plan.
- Present products and services and explain prices and terms.
- Prepare quotations and follow them up until a decision is made.
- Take orders and coordinate delivery with the warehouse and logistics.
- Meet monthly and quarterly sales targets for [Products or accounts].
- Keep customer details, visits and opportunities up to date in [CRM].
- Follow up overdue payments with customers and the finance team.
- Handle customer questions and complaints, or pass them to the right team.
- Report on market trends, competitor prices and customer feedback.
- Represent the company at exhibitions and events when asked.
Qualifications and experience
- [Diploma / Bachelor’s degree] in business, marketing or a related field.
- [Number] years of sales experience, preferably in [Industry].
- A valid Saudi driving licence where the role involves driving to customers.
Skills
- Clear and persuasive communication in Arabic and English.
- Negotiation and follow-up skills.
- Ability to plan visits and manage time in the field.
- Experience with [CRM] and basic Excel.
Working conditions
Working hours: [Days and hours, within the Labour Law limits]
Place of work: [Office and field visits in the territory]
Probation period: [Number] days, up to 180 days, as set in the contract
Pay and benefits: [Salary range], [Commission or bonus scheme], [Transport allowance or company car], [Medical insurance], [Other benefits]
How to apply
[How to apply and the closing date]
How to adapt it
- Name the products and the customers. “Selling building materials to contractors in the Eastern Province” attracts better applicants than “sales”.
- Say how pay works. State the fixed salary range, the commission or bonus basis and how targets are set.
- Decide between field and inside sales. For office-based or phone sales, drop the visits and the driving licence.
- Keep the targets realistic. Describe the type of target in the ad and leave the numbers for the offer.
What to avoid in a job ad
- Requirements based on gender, age, nationality or religion. Describe the work and the skills, and let anyone who meets them apply.
- Vague promises of “unlimited earnings” that the commission scheme does not support.
- Asking for a driving licence when the role never involves driving.
Some professions and activities are reserved for Saudis, or need a set share of Saudi employees, under Saudisation decisions. Sales is one of them: the Ministry has applied a 60% rate in sales professions since 19 April 2026, for establishments with 3 or more workers in those professions. Check the decisions that apply to your activity on Qiwa before you advertise, and see Saudisation.
RafiqHR’s Recruiting module, in the All-in-one plan, posts the job to your careers site, job boards and Jadarat, and Rafiq AI drafts a first version of any description in the free job description generator.
Official sources
Frequently asked questions
What are the main duties of a sales representative?
Finding and visiting customers, presenting products, preparing quotations, taking orders, meeting monthly targets, keeping customer records in the CRM, following up on payments, and reporting on the market and competitors.
Is sales covered by Saudisation?
Yes. The Ministry of Human Resources has applied a 60% Saudisation rate in sales professions, including sales representative, since 19 April 2026, after a three-month grace period, for private establishments with 3 or more workers in those professions. Check the procedural guide and Qiwa for the professions and dates that apply to you.
Should a sales job ad state the commission?
It helps. Say whether pay is a fixed salary, salary plus commission or bonus, and how targets are set. Candidates compare offers on the whole package, and a clear statement saves interviews with people who expected something else.
This is general information to help you understand the topic. It is not legal advice. Rules and rates change: always check the official text on the relevant authority’s platform and consult a qualified adviser before acting.
