Marketing specialist job description template
A marketing specialist job description sets out how the role plans and runs the company’s marketing. This template, written for companies in Saudi Arabia, covers campaign planning, Arabic and English content, social media, digital advertising, events, budgets and performance reports, with neutral wording and placeholders for your details. Copy it or download it as Word.
Replace everything in [square brackets] with your details.
Job title: Marketing specialist
Department: [Marketing]
Reports to: [Marketing manager]
Location: [City], [on site / hybrid]
Employment type: [Full time]
Job purpose
To plan and run [Company name]’s marketing so that more of the right customers learn about, consider and buy [Products or services].
Key responsibilities
- Plan monthly and seasonal campaigns with [Marketing manager], including Ramadan, national days and sales seasons.
- Write or brief content in Arabic and English for the website, social media, email and print.
- Manage the company’s social media accounts and reply to comments and messages.
- Run and optimise digital advertising on [Platforms] within the agreed budget.
- Keep the website content and search listings up to date.
- Organise events, exhibitions and sponsorships when planned.
- Brief and manage agencies, designers and photographers.
- Make sure all material follows the brand guidelines and is approved before publishing.
- Make sure campaigns and promotions follow applicable Saudi rules and platform policies.
- Track spending against the marketing budget.
- Report monthly on results such as reach, leads, sales and cost per lead.
- Research customers, competitors and market trends.
Qualifications and experience
- Bachelor’s degree in marketing, communications, business or a related field.
- [Number] years of marketing experience, preferably in [Industry].
- A portfolio of campaigns or content the applicant worked on.
Skills
- Strong writing in Arabic and English.
- Experience with [Advertising platforms, analytics tools, design tools].
- Ability to read data and turn it into decisions.
- Organisation and the ability to run several projects at once.
Working conditions
Working hours: [Days and hours, within the Labour Law limits]
Place of work: [Office address], with occasional events
Probation period: [Number] days, up to 180 days, as set in the contract
Pay and benefits: [Salary range or “to be discussed”], [Housing and transport allowances], [Medical insurance], [Other benefits]
How to apply
[How to apply and the closing date]
How to adapt it
- Decide the focus. A digital specialist, a content specialist and an events specialist share a title but not a job; keep the duties that match yours.
- Name the channels and tools you use, and drop the rest.
- Ask for a portfolio and say what you want to see in it.
What to avoid in a job ad
- Requirements based on gender, age, nationality or religion. Describe the work and the skills, and let anyone who meets them apply.
- A list of every marketing tool on the market as “required”.
- Pay or benefits the offer will not match.
Some professions and activities are reserved for Saudis, or need a set share of Saudi employees, under Saudisation decisions. Marketing is one of them: the Ministry has applied a 60% rate in marketing professions since 19 April 2026, for establishments with 3 or more workers in those professions. Check the decisions that apply to your activity on Qiwa before you advertise, and see Saudisation.
RafiqHR’s Recruiting module, in the All-in-one plan, posts the job to your careers site, job boards and Jadarat, and Rafiq AI drafts a first version of any description in the free job description generator.
Official sources
Frequently asked questions
What does a marketing specialist do?
A marketing specialist plans and runs campaigns, writes or commissions content in Arabic and English, manages social media and digital advertising, organises events, works with agencies, tracks the budget and reports on results such as leads, sales and cost per lead.
Is marketing covered by Saudisation?
Yes. The Ministry of Human Resources has applied a 60% Saudisation rate in marketing professions, including marketing specialist, since 19 April 2026, after a three-month grace period, for private establishments with 3 or more workers in those professions, with a minimum wage of 5,500 SAR for counting. Check the procedural guide and Qiwa for the details.
Should I ask for a portfolio?
Yes, for most marketing roles. Ask for two or three campaigns or pieces of content the person worked on, with what they did and the results, rather than a long list of tools.
This is general information to help you understand the topic. It is not legal advice. Rules and rates change: always check the official text on the relevant authority’s platform and consult a qualified adviser before acting.
